NYC Marathon Casting – Small Business Owners Wanted for Paid Campaign

Small business owners located along or near the TCS New York City Marathon route have an opportunity to be featured in a paid advertising campaign.

GENUINE is currently searching for business owners whose storefronts are physically located directly along the NYC Marathon course or within one block of the route. Selected businesses will be featured in a campaign for a financial services company and will receive $5,000 in compensation.

The casting team is interested in hearing from a variety of product- and service-based businesses that serve Marathon runners, spectators, or their surrounding neighborhoods.

Talent Application

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Who Are They Looking For?

The project is particularly interested in businesses with an interesting connection to this year’s Marathon.

🏪 Businesses that are new to the neighborhood and will experience the NYC Marathon for the first time
👤 New owners who recently took over an existing local business
👨‍👩‍👧 Family members taking responsibility for an established business
💼 New managers running the business during the Marathon for the first time

Both product and service businesses are welcome to submit.

Examples may include coffee shops, bakeries, restaurants, delis, juice bars, wellness stores, and other neighborhood businesses that are relevant to Marathon participants, spectators, or the local community.

Paid Campaign Details

Selected businesses will participate in a campaign for a financial services company.

📍 Location: New York City – along the TCS NYC Marathon route or within one block
💰 Compensation: $5,000 if selected for the final project
🎥 Filming: Non-consecutive dates between October 20 and November 1
🏃 Marathon Day: The business must be available for filming on November 1
🏪 Business Type: Product- or service-based small businesses

The production is looking for authentic business owners with genuine stories rather than actors portraying business owners.

Businesses That May Be a Fit

Coffee shops, bakeries, restaurants, delis, juice bars, wellness businesses, and other neighborhood establishments are encouraged to apply.

The business must have a physical storefront that is located either directly on the Marathon route or no more than one block away.

If your business is new to the area, recently changed ownership or management, or has a meaningful connection to the Marathon and its community, the casting team would like to hear your story.

How to Apply

Small business owners who meet the location requirements can submit their information through GENUINE’s online casting form.

🔗 Submit Here:
https://forms.genuinerp.com/262464434090859

Applicants should provide accurate information about their business, its location, and their connection to the NYC Marathon when completing the application.