Female Tradespeople Wanted for Paid Carhartt Social Media Campaign

Carhartt is now casting real women working in skilled trades for an upcoming paid social media campaign. The opportunity is open to authentic blue-collar professionals in the greater Los Angeles area who have genuine hands-on experience in their field.

Casting is being handled by Crucial Casting, which is looking for women who bring real skill, confidence, craftsmanship, and pride to their daily work. This is not a casting call for actors pretending to work in the trades. Producers are specifically looking for women who truly do the work every day.

About the Campaign

The Carhartt Women campaign is designed to celebrate women working in traditionally male-dominated industries. The project will highlight the strength, dedication, resilience, and work ethic that women bring to skilled trades and blue-collar careers.

Authenticity is the main focus, so applicants should have a real connection to their trade and professional experience in the field.

Talent Application

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Who They Are Looking For

Carhartt and Crucial Casting are seeking real female tradespeople, including:

🔧 Mechanics
🏗️ Construction workers
🔥 Welders
🛠️ Fabricators
🌾 Farmers and ranchers
🎬 Stuntwomen
🪢 Riggers
⚡ Utility line workers / lineswomen
👷 Skilled craftspeople and other blue-collar professionals

Women from other hands-on skilled trades may also be considered.

Location

Applicants should be based in or near the greater Los Angeles area.

Pay

Selected participants who appear in the campaign will be paid $2,000.

What They Want to Showcase

The campaign is looking for women who represent:

✨ Real hands-on experience
✨ Confidence and strength
✨ Craftsmanship and skill
✨ Pride in their work
✨ Determination and resilience
✨ A strong blue-collar work ethic

How to Apply

Women in the greater Los Angeles area who genuinely work in skilled trades are encouraged to apply directly through Crucial Casting.

Apply here: CRUCIALCASTING.COM/NOWCASTING